An independent search practice for luxury travel Central European Time Enquiries answered within two business days

Independent practiceWorldwideDirect-booking first

An independent search practice for luxury travel.

Technical SEO, AI-search visibility, and multilingual content for boutique hotels, villa portfolios, charter fleets and lodges — built to move bookings off the OTAs and onto your own site.

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Editor’s note

This practice publishes its reasoning before it publishes its results. The figures below are the form the evidence will take; none of them have been researched yet, and every one is marked as such.

PracticeSolo — Ivan Ivić
CoverageWorldwide, remote
LanguagesEnglish · Italian · Croatian
EngagementFrom three months
AvailabilityOne property per market [Confirm]

Standing terms

What is actually true today

There is no client roster on this site, no logo wall and no testimonial, because there is nothing yet to show. What follows is the whole of the verifiable record: how the practice works, in what languages, and on what terms.

  • 01 Working in English, Italian, Croatian
  • 02 Engagements start at three months
  • 03 One property per market [Confirm]
  • 04 Enquiries answered within two business days

No clients are claimed on this page. No metric on this page has been measured. Every unverified value is marked [Placeholder] or [Confirm] in the rendered output.

Figure 01 · Working instrument

The Demand Index

Nine luxury markets, each treated as a demand question rather than a location page. For every market the index records one primary measurement — the share of high-intent search that is not in English — plus how far ahead that demand peaks and which languages carry it.

This is the instrument, not the reading. The table is published in its finished form so the method can be judged before any data exists.

Fig. 01Non-English share of high-intent search, by marketLast updated ————-——-—— [Placeholder — date]

Data status: not yet collected. Every value below is a research slot. No bar is drawn, because a bar with no measurement behind it would read as a finding. The figure is published in its finished form so the method can be judged before any data exists.

Source: ————————————————— [Placeholder — to be researched]Method: High-intent queries defined as booking-, availability- and rate-stage search, sampled per market in the local language set. Sampling window, tooling and query set are documented on the Method page.Figures compiled by Ivan Ivić. Properties and markets referenced are subjects of research, not clients of this practice.Last updated: ————-——-—— [Placeholder — date]
MarketNon-English share of high-intent searchPeak lead timePrimary non-English languagesStatus
Maldives—— months out———— · ————To research
Amalfi Coast—— months out———— · ————To research
Cyclades—— months out———— · ————To research
Aspen—— months out———— · ————To research
Kenya & Tanzania—— months out———— · ————To research
Dubai—— months out———— · ————To research
Tuscany—— months out———— · ————To research
St Barths—— months out———— · ————To research
Swiss Alps—— months out———— · ————To research

Method

Demand to Direct

Four stages, run in order. The sequence matters more than any single tactic in it: demand is mapped before anything is written, and the position is defended long after it is won.

Stage 01

Map

Where the demand actually is, by language and by market.

Stage 02

Surface

Appear in the SERP and in the AI answers that now sit above it.

Stage 03

Convert

The property’s own site out-books the OTA listing.

Stage 04

Defend

The position holds through the redesign, the rebrand, the season.

Enquiry

Request a visibility audit

I take a small number of properties. The audit tells us both whether there’s a case for working together.

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